IT Consulting Services

Information technologies became an inseparable part of any company no matter what size it has and what is the field of it’s activity. That is why one needs to constantly optimize IT-infrastructure of the company to have the opportunity of using last and the most perfect IT technologies, thus having the advantage before the competitors.

It is quite a difficult task to evaluate the work of your own IT-department, if you are not a good specialist in this field. That’s why Effectivesoft offers you a number of IT consulting services. Our professionals will help you to evaluate the work of your technical department, to reveal all the weaknesses, and will look for the elimination ways.

IT consulting will let you:
- find all the weaknesses of your IT-infrastructure and get the recommendation on their elimination,
- decrease the expenses on the implementation of information technologies, increasing your service level,
- provide the professional support of information base,
- increase the effectiveness of computer base organization work,
- increase the effectiveness of business processes,
- provide the qualitative control and easy management of IT structure, create the basis for competitiveness growth and the development of the organization

Thanks to IT consulting services by Effectivesoft our clients get not only professional IT consultations from high qualified and certified technical specialists, but also the realization of the suggested projects and their further support. I you need qualitative Software development services, please, contact our company via the form on our web site. If you wish your business to be fruitful – think about the innovations.

Information is Currency on Internet

Today when I was just scrolling few of my blogs just read lines “Information is Currency on Internet” it just took away all other idea from my mind and that was reason today I took my blog topic on day to day surfing and how all does this stuff helps us in daily life.

As heading of my today’s Blog say that “Information is Currency on Internet” a true thought with great meaning explaining all stuff that why do we need search engine, why do we need blog or facebook or any one writing a single blog how to design a website, how to write CSS. Firstly when I was new babies in Online world I use to think every day what all people use to write on blog even a small little bit information that everyone would know you can retrieve it via internet, these lines proves it meaning that how much information you have explorer it than only you would be richest person in online world.

That means that whatever you have knowledge shares that with people as that would make you rich in online world which is upcoming ethos of new era, for example if you are good at any stuff like Web Design explore your arts your design on to internet via different sources like blog, social media, or publishing your arts your creativity via viral marketing etc.

Recently just had just listen to music album Friday album was quite simple I don’t think they had invested so much in making that album a fabulous that no a great cast but album was one of big hit as they only did little bit of viral marketing of album. So here come my point just gain information of internet marketing, express your work and earn more and more currency.

In same aspect just came in contact of firm who use to do Internet marketing Firms i.e. Ocular Concepts who fabulously explained me every stuff ho they are going to work for me and make my thing and product on go on Internet.

Localization Vs Personalization

In last few days my company was recruiting some Senior SEO’s, one of candidate resume influence our Board of Director team and was called for interview, candidate was quite influential and had great vocab knowledge, but all influence ended when candidate was asked a simple Basic term of SEO that was “What is Localization and Personalization ?”
Candidate was blank for few seconds than interpreted few words related to localization reason may be that “localization” word itself contains Local word which sound easy for anyone to analysis what it was related to.
So here comes reason for foretelling story and writing this blog and explain basic concept of Localization and Personalization terms in SEO.
Localization itself contain word Local that interprets search result related to local area where you live or you search keywords like “Website Design in Cleveland” Or “Cleveland Web Development” so result generated by search engine are local result like Google places listing of Local Company or Company which had used Cleveland word in their content or Title OR Search Engine may also identify your IP and just indulge you Local database of company located near your geographic area.

Next term in sequence of blog is Personalization result which search engine provide related to your search , here you all must have little bit doubt that how could search engine provide you with your personal result , a simple criteria behind your personal result is that when you are sign in and just search any basic term Google make a database of your web history,  where as in future if you again search for same term and you are login in your account that it would generate database of site which you already had visited before so such result which are not generated organically but on basis of your web history are personalized result.

How to Make Your Website a Conversion Superstar

Few things disappoint a business more than a website that does not bring in the desired results. As a usually told saga goes, visitors come to the website but it fails to capture their attention and is not able to convert these visitors into customers or clients. There may be several technical and non-technical reasons behind this poor show but following 4 things are what you immediately need to look into: 1. The Trust Factor – Online sales are directly proportional to the trust your website is capable of building online. Before your customers can click that Checkout button or fill the contact form, they need to know if you are trustworthy.
The design and the content are the first two things a visitor would see on your website and both go hand in hand. Antiquated looking design with a narrow column width and comic sans font on it doesn’t cut anymore. If your site doesn’t renders properly across the browsers or doesn’t uses colors, fonts and typeface elements to render a positive, professional image, chances are that users won’t be too impressed.

Same is true with the content too. If your content has typos, grammatical or sentence construction related errors, it won’t amuse your visitors to any extent and the only button they’re going to hit is the browser’s back button. Generous use of social and business proof through posting office pictures, customer testimonials, business accreditations like BBB and DUNS, online security badges, lots of decently written case studies, nice portfolios, videos that speak for themselves and company personals profiles helps in building that much needed trust.
2. The Focus Factor – Does your internal content rank well in search engines or is it just the home page that show up? What about the email marketing campaigns that you run to connect to users? Do you have landing pages for them or just under the assumption that you’re a known brand, you send everyone to your home page?
If your website home page is the only thing that shows up to different searchers with varied needs, they may need to look for too long and too deep to find what they are looking for. This is poor traffic segmentation and you are guilty of using a single approach for a market that is varied and mixed. If you do not have confidence in your internal pages, it is time to think about hiring a copywriter and a web design firm to redo the content and design of the internal pages.
A visitor is like a traveler, trying to reach a destination. Their journey is taken back by a few miles every time a website takes them to their home page and asks them to start from that point again.
To make the best use of your website traffic, you should well promote your internal categories through email or search campaigns and send the traffic directly to these categories rather than making everyone see your home page.

Article by Sherlyn who works for Cleveland Web Design company Ocular Concepts which has been well known to develop appealing, usable websites which assist sales and Web Design .

Source - http://www.amazines.com/article_detail.cfm/2863642?articleid=2863642

How Much Should My Website Design Cost?

Website design and development as a service stream has grown exponentially in the last 5 years. With more and more service providers jumping on the bandwagon and the Internet opening up the International boundaries, a lot of design variety and skill diversity is available.
However, this variety of service offering also creates confusion in the minds of buyers. With pricing all over the place, most of the web design service buyers ponder over the reasonable cost of web design and development. You can find web designers and web design firms who would be willing to do a website design for $600 while at the same time some others don’t even touch a project for less than $10,000, and even more web designers fall in between these price ranges. So what is the right price for a website design or redesign?
The answer is that there is no one right price for your website needs. Just like buying a car or an SUV, this too depends on a multitude of factors.

Inherent Value of a Professional Offering

From free and cheap templates to dirt cheap web designers, there are tons of options for you to save money. However, cheap quality reflects itself negatively, and has the potential of hindering website visitor conversions. The question you end up asking yourself is – “Did I save anything?” On the other hand, if all your marketing budget is spent on just a website design and you have nothing left to market your impeccable website, did you even then made a wise decision?
You need a professionally created website that “talks” to your visitors and does a perfect job at showing them how trustworthy you and your business are. More important however is that you need a website that is “results-oriented” and converts your visitors into customers.

How to Know the Price to Value Ratio

The price to value depends on factors which encompass design and functionality (programming) both. You have to know what goes into developing a basic website framework and how much effort is needed to add bells and whistles to the basic core. For example, Ocular’s web design prices start as low as $950 for a custom designed website that has 5 webpages including a home page, contact page, product/service page, About page and one other page like FAQs or Resources etc.

Functionality Dictates the Time and Cost

Many customers require a content management system to enable them to easily add content to the site and update the existing content. This moves the investment to $1,699 for the same site mentioned above + CMS. Many individuals and businesses however require much more than a basic 5 page website and may include requirements like Flash slideshows, editable jQuery, Contact Us forms, Blog, Forum, Sitemap, Virtual Tours, Photo and Video Galleries etc. Your web design company needs to design and develop this functionality and you will be paying for their time and expertise.
Some people think of $2000 as a lot of money for getting just a website. This notion is both right and wrong. While a person who is looking forward to a blog as a hobby or as a source of some extra income, might find it too high. On the other end of the spectrum, for a typical company, this couple of thousand is virtually nothing.
For most businesses, even if the website increases the sales by a paltry 5-7%, the investment of a couple of thousand dollars pays for itself quickly. After that, it is all profit.

Scope of Design and Development Work

Web design firms usually offer website design and programming services. Some of the better integrated marketing firms, like Ocular, offer much more than just design and include services like copywriting, marketing strategy development, search engine optimization, web video development and even mobile website design. The larger your project scope, the higher the cost will be. Web development costs include scope parameters such as:

• The number of pages to be designed.
  
• Programming required
  
• Content authoring and image usage.
  
• Web hosting and domain name purchase.
  
• Video development and video hosting
  
• Logo design or redesign
  

Expertise and Experience

Like other disciplines, an experienced web designer is always the best choice as compared to a rookie. While experienced web design firms with cross-discipline experience will always charge more, they also stand a better chance of delivering superior results. We are not only referring to the look and feel, but more specifically, taking time to understand the type of industry and market your business is in, your position relative to your competition, and also mapping out the most effective way to clearly project your company’s value to its audience on the site.

Standards, QA and Attention to Details

Great web designers have standard processes, frameworks, quality assurance methods, project management tools (which they use proactively) and a habit of experimenting for the sake of improvement. Cross browser testing, broken link checks, better cut images, cleaner Javascript code, that loads quickly, are some benefits that make or break a website. Extra dollars are worth investing, if your web designer has systems in place which they use to produce happy clients.
In a nutshell, the decision to hire a web design company should never be price focused, but return on investment focused. You get what you pay for, and if you decide to go with a company who understands this, and if they have the ability to deliver and show you a successful track record, you will never regret your decision.

Source :- http://www.ocularconcepts.us/blc/blog/how-much-should-my-website-design-cost