Few things disappoint a business more than a website that does not bring in the desired results. As a usually told saga goes, visitors come to the website but it fails to capture their attention and is not able to convert these visitors into customers or clients. There may be several technical and non-technical reasons behind this poor show but following 4 things are what you immediately need to look into: 1. The Trust Factor – Online sales are directly proportional to the trust your website is capable of building online. Before your customers can click that Checkout button or fill the contact form, they need to know if you are trustworthy.
The design and the content are the first two things a visitor would see on your website and both go hand in hand. Antiquated looking design with a narrow column width and comic sans font on it doesn’t cut anymore. If your site doesn’t renders properly across the browsers or doesn’t uses colors, fonts and typeface elements to render a positive, professional image, chances are that users won’t be too impressed.
Same is true with the content too. If your content has typos, grammatical or sentence construction related errors, it won’t amuse your visitors to any extent and the only button they’re going to hit is the browser’s back button. Generous use of social and business proof through posting office pictures, customer testimonials, business accreditations like BBB and DUNS, online security badges, lots of decently written case studies, nice portfolios, videos that speak for themselves and company personals profiles helps in building that much needed trust.
2. The Focus Factor – Does your internal content rank well in search engines or is it just the home page that show up? What about the email marketing campaigns that you run to connect to users? Do you have landing pages for them or just under the assumption that you’re a known brand, you send everyone to your home page?
If your website home page is the only thing that shows up to different searchers with varied needs, they may need to look for too long and too deep to find what they are looking for. This is poor traffic segmentation and you are guilty of using a single approach for a market that is varied and mixed. If you do not have confidence in your internal pages, it is time to think about hiring a copywriter and a web design firm to redo the content and design of the internal pages.
A visitor is like a traveler, trying to reach a destination. Their journey is taken back by a few miles every time a website takes them to their home page and asks them to start from that point again.
To make the best use of your website traffic, you should well promote your internal categories through email or search campaigns and send the traffic directly to these categories rather than making everyone see your home page.
Article by Sherlyn who works for Cleveland Web Design company Ocular Concepts which has been well known to develop appealing, usable websites which assist sales and Web Design .
Source - http://www.amazines.com/article_detail.cfm/2863642?articleid=2863642
The design and the content are the first two things a visitor would see on your website and both go hand in hand. Antiquated looking design with a narrow column width and comic sans font on it doesn’t cut anymore. If your site doesn’t renders properly across the browsers or doesn’t uses colors, fonts and typeface elements to render a positive, professional image, chances are that users won’t be too impressed.
2. The Focus Factor – Does your internal content rank well in search engines or is it just the home page that show up? What about the email marketing campaigns that you run to connect to users? Do you have landing pages for them or just under the assumption that you’re a known brand, you send everyone to your home page?
If your website home page is the only thing that shows up to different searchers with varied needs, they may need to look for too long and too deep to find what they are looking for. This is poor traffic segmentation and you are guilty of using a single approach for a market that is varied and mixed. If you do not have confidence in your internal pages, it is time to think about hiring a copywriter and a web design firm to redo the content and design of the internal pages.
A visitor is like a traveler, trying to reach a destination. Their journey is taken back by a few miles every time a website takes them to their home page and asks them to start from that point again.
To make the best use of your website traffic, you should well promote your internal categories through email or search campaigns and send the traffic directly to these categories rather than making everyone see your home page.
Article by Sherlyn who works for Cleveland Web Design company Ocular Concepts which has been well known to develop appealing, usable websites which assist sales and Web Design .
Source - http://www.amazines.com/article_detail.cfm/2863642?articleid=2863642
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